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    “La Cervecería de Colima” is a new Mexican brewery located in the town of “El Trapiche” in the state of Colima in Mexico. The brewery dedicates a… Read More
    “La Cervecería de Colima” is a new Mexican brewery located in the town of “El Trapiche” in the state of Colima in Mexico. The brewery dedicates all their hard work into perfecting their three unique handcrafted beers for international sale and distribution. Our branding proposal is a modern visual translation of every distinguished traditional element from Colima and its surroundings, such as its magnificent local volcano. We developed a friendly, simple-looking brand that honours the human touch and workmanship behind every product. Three craft beers were brewed to mark the beginning of the brand’s legacy. First, the main one: Colimita, the beer from the earth and favorite of the sun. Second, Páramo, a Pale Ale inspired by the whisperings in the streets of Comala. And finally, Ticús, relative of the crow, Cervecería de Colima’s dark beer. From light to dark labels and bright colored caps, the bottles' design resemble the uniqueness and the hard work behind each individual brew. Read Less
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Cervecería de Colima
 
“La Cervecería de Colima” is a new Mexican brewery located in the town of “El Trapiche” in the state of Colima in Mexico. The brewery dedicates all its hard work into perfecting its three unique handcrafted beers for international sale and distribution. 
 
Our branding proposal is a modern visual translation of every distinguished traditional element from Colima and its surroundings, such as its magnificent local Colima volcano. We developed a friendly, simple-looking brand that honours the human touch and workmanship behind every product. 
 
Three craft beers were brewed to mark the beginning of the brand’s legacy. First, the main one: Colimita, the beer from the earth and favorite of the sun. Second, Páramo, a Pale Ale inspired by the whisperings in the streets of Comala. And finally, Ticús, relative of the crow, Cervecería de Colima’s dark beer. From light to dark labels and bright colored caps, the bottles' design resemble the uniqueness and the hard work behind each individual brew.
La Cervecería de Colima es una empresa mexicana ubicada en “El Trapiche”, en Colima. Aferrada a sus raíces culturales y condiciones regionales, esta cervecería dedica su trabajo a crear los productos locales artesanales de más alta calidad con la misión de conquistar el mercado internacional.
 
Nuestra propuesta de diseño es una traducción visual moderna de todo elemento que distingue a Colima y sus alrededores, incluyendo al Volcán de Colima. El reto consistía en desarrollar una marca simple y accesible sin perder el toque humano que hace honor a la mano de obra detrás de cada producto.
 
Para marcar el inicio del legado de la marca, se elaboraron tres cervezas artesanales. La principal, Colimita, la cerveza de la tierra y la favorita del sol. Páramo, de tipo Pale Ale y la cerveza número dos, inspirada en los murmullos que se respiran en las calles de Comala. Y Ticús, pariente del cuervo negro, la cerveza oscura de la Cervecería de Colima. El diseño de los envases refleja la singularidad y el trabajo a mano empleado en cada cerveza, usando diferentes colores en cada tapa y etiquetas claras y oscuras para su diferenciación.