Project: Business Practices class at SCAD. Group Project. Brand Identity for our group's design agency.
Working within a group, as the Creative Director, this Identity was developed to represent our design agency. The company is located in La Jolla, CA, which is where we developed the name "858 Creative Group" - the area code for La Jolla is 858. This is a full service, boutique design agency, specializing in Brand Development.
Working within a group, as the Creative Director, this Identity was developed to represent our design agency. The company is located in La Jolla, CA, which is where we developed the name "858 Creative Group" - the area code for La Jolla is 858. This is a full service, boutique design agency, specializing in Brand Development.
This is the front and back of the business card for 858 Creative Group.
Here is a photo of our final deliverables for 858 Creative Group. Included here are:
Marketing folder with belly band; business cards, letterhead, invoice, purchase order, envelope, shipping label, and large scale 12 page brochure.
Marketing folder with belly band; business cards, letterhead, invoice, purchase order, envelope, shipping label, and large scale 12 page brochure.
Brand Identity designed for studio H3. Studio H3 is a hair salon. This ID was designed for Production Design class at SCAD, but the ID is in use by the salon, located in Massachusetts. The deliverables for the project included package design, which is the only piece not in use at the salon, as they don't sell products, only services.
Business cards front and back.
Gift certificate, front and back.
Menu, front and back
Challenge: to conceptualize a magazine, title, logo, and then layout a front cover, spine, table of contents spread, feature and 2nd page spreads. Had to come up with 3 ideas, and then go with one.
Brief: Confectionary Treats Magazine
Magazine Description
This magazine will focus on challenging confectionary feats (think challenges on food network). It will bring ideation to the home, as well as offering recipes and tricks of the trade to the every day baker. The title will be “Sweet Spot” (other options were: Sugar Rush, and Serious Sugar).
Target Audience
Baking afficionados of all ages. Intermediate bakers will be the primary target audience.
Selling Point
Bringing baking challenges to the every day baker. Bakers of any kind typically have some an intermediate level of experience -- otherwise they wouldn’t consider themselves bakers, more than a person with a desire to start baking. This magazine will offer tricks of the trade for challenging baking projects, as well as recipes.
Front cover and spine for my magazine assignment. Stock photography.
Brief: Confectionary Treats Magazine
Magazine Description
This magazine will focus on challenging confectionary feats (think challenges on food network). It will bring ideation to the home, as well as offering recipes and tricks of the trade to the every day baker. The title will be “Sweet Spot” (other options were: Sugar Rush, and Serious Sugar).
Target Audience
Baking afficionados of all ages. Intermediate bakers will be the primary target audience.
Selling Point
Bringing baking challenges to the every day baker. Bakers of any kind typically have some an intermediate level of experience -- otherwise they wouldn’t consider themselves bakers, more than a person with a desire to start baking. This magazine will offer tricks of the trade for challenging baking projects, as well as recipes.
Front cover and spine for my magazine assignment. Stock photography.
Table of contents for my magazine assignment. Made up contents. Stock photography.
Feature spread for magazine assignment. Stock photography, my digital design for the title "edible art" and the flourishes.
Second spread of the featured article. Stock photography.
Assignment: Poster design, voting theme. Size: trimmed 17" x 24" and mounted on matte board.
Sunny Day Massage Therapy Brand Identity. Shown here is the full color logo design.
Sunny Day Massage Therapy Brand Identity. Shown here is the inverse color logo design.
Sunny Day Massage Therapy Brand Identity. Shown here is the front side of the two-sided business card.
Sunny Day Massage Therapy Brand Identity. Shown here is the back side of the two-sided business card.
Sunny Day Massage Therapy Brand Identity. Shown here is the letterhead design.
Sunny Day Massage Therapy Brand Identity. Shown here is the virtual brochure. Trim size = 3.5" x 4"
Sunny Day Massage Therapy Brand Identity. Shown here is the actual brochure layout. Trim size = 3.5" x 4". All photos are original.
Sunny Day Massage Therapy Brand Identity. Shown here is a virtual package design.
Sunny Day Massage Therapy Brand Identity. Shown here is a virtual Polo shirt design.
Sunny Day Massage Therapy Brand Identity. Shown here is a virtual candle with label design.
Project: Eight page Magazine Spread based on yourself. Shown here is the cover. The left side is
the back of the cover and the right side is the front (for booklet printing purposes). The project was
completed using a combination of Photoshop, InDesign, and Illustrator. All artwork is original.
Interior pages 1-2.
Interior pages 3-4.
Interior centerfold, pages 5-6.
Book cover mock up for an in-process work by local author James Rice. This is the first round of design, not the final just yet. Created in Photoshop and InDesign.
"Dada" art movement typography poster. Dada translates to "nothing" so the words in this
piece translate loosely to mean "nothing" in different languages. Created in Illustrator.
I'm pleased to announce that this piece of artwork has been chosen by jury selection to be on permanent display at my last college (QCC). One of 15 selected out of 250 pieces.
"Dada" art movement poster #2: minimal typography. Created in photoshop using a combination of stock imagery, clipping masks, blend modes, drawing, heavy textures, and some typography.
Poster 1 of 3 typography posters. Project definition: find a poem or lyric of interest and create a visual and
typographical connection to the lyrics through a series of 3 completely stylistically different posters.
This was created in both Photoshop and InDesign.
Poster 2 of 3. Created in Photoshop and InDesign. Using a photograph of a notepaper I heavily texturized and colored the paper to give a weathered look, while using the handwritten typography to have a feel of a person writing in a journal.
Poster 3 of 3. Created in Illustrator using only typography and minimal color
to create kinetic empathy through words and shapes.
An 8 slide storyboard sequence for a Motion Graphics project. Project definition: create a fictional or real title sequence for a TV or movie trailer showing smooth transitions and strong stylistic continuity over 8 slides. I built these slides entirely in Photoshop using a combination of stock imagery, clipping masks, blend modes, textures, digital painting, and typography.
A flyer for my freelance design business
AW Design logo
Logo design for a local interior designer. Shown here in two treatments.
Logo for a personal photography business, shown in four treatments. The intended use
is as a "stamp" on the photos before they are sold or as a copyright. Shown here is
the full logo in black/white, and the abbreviated logo mark in black/white.
Logo designed for a not-for-profit, philanthropic company's appreciation day. Logo to be used on a t-shirt.
The word "PRASAD" is their official logo and was not my original design, but was required to be used.
Logo designed for a not-for-profit organization supporting the Wounded Warrior Project.
This branch of the project is an annual motorcycle ride.
This branch of the project is an annual motorcycle ride.
Flyer designed for a not-for-profit organization. Original artwork, including
creation of the purple heart. Detailed close-up below.
creation of the purple heart. Detailed close-up below.
Purple heart illustration created for the Warrior Thunder Foundation.
Logo for a friend's cover band.
Show flyer for the same band
Faux media kit (part 1) for a non-existent hair care company. Logo, business card, and letterhead.
Same faux media kit (part 2) - package design. Virtual box on the left, actual design layout on the right.
Same faux media kit (part 2.2) - more package design. Virtual pillow box on the left, actual design layout on the right.
Same faux company media kit (part 3) - brochure. All images are stock photos, artwork is original.
Exterior of brochure is on top, interior on bottom.
Same faux media kit (part 4) - catalog. Exterior of catalog is above, interior is below. All photos are stock, all artwork is original.
Same faux media kit (part 6) - two page advertisement. Photos are stock photography.
A semester-long assignment for "21 variations" of any topic the student chooses, placed into a specific InDesign file.
All original photography, and heavily modified typography.
All original photography, and heavily modified typography.
Flyer designed at the request of the professor for a school advertisement.
Double-sided business card for a local hair stylist. The landscape side includes a QR-Code for quick access to her website.
Photography provided by the company.
Double-sided business card, full bleed on both sides. The owner is a jewelery designer and a painter
and requested a card that covers both sides of the business, independently. She provided
me with her original photography of the wrap bracelet and her painting.
and requested a card that covers both sides of the business, independently. She provided
me with her original photography of the wrap bracelet and her painting.
Logo, business card, and sticker for packaging designed for a local bakery.
Logo and 2-sided business card design for a Massage Therapy office.
Direct mail postcard designed for local Massage Therapy office.
