fuzion | Brand Identity
Project Details
Company Name: fuzion
Goal: To educate people on alternative options to western medicine by providing comparative solutions to everyday ailments, and to sell natural, essential oil remedies.
Target Audience: 25-45 year old women; mothers; single women; heath conscious; desire to be health conscious.
Distribution Channels: Website, Product line/Packaging, Point of Purchase display, Animated advertisement.
Project Deliverables: fuzion is a company that provides comparative information on natural, physical, and pharmaceutical remedies for everyday ailments, and sells a proprietary line of natural remedies in the form of essential oils.
Design Outcomes: Company, Name, Logo; Product line/packaging; Website; and an animated advertisement that can live on the website and on youtube. 
Design Outcome | Logo Design
Brand System
The essential oils line addresses ten common ailments with proprietary blended oils, and instructions on how to use them. Since the bottles are small, we developed a label and hanging tag combination to allow more room for content. The brand system consists of a color-coded, icon-based identity. Each remedy has a front-wrapping label, a top label, and a hanging tag with four panels of information. 

The secondary brand elements for the essential oil packages are a color-coded icon system by which the "fused" elements denote how many oils have been mixed to produce each specific remedy.
Design Outcome | Secondary Brand Elements, Package Icons
Design Outcome | Secondary Brand Elements, Web Icons
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Design Outcome: Packaging
Design Outcome | Point of Purchase Display
Design Outcome | Video Advertisement
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fuzion | Brand Identity
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fuzion | Brand Identity

fuzion is a company that provides comparative information on natural, physical, and pharmaceutical remedies for everyday ailments, and sells an e Read more
5
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Published:

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