Project Details
Company Name: FoodRoots
Goal: To educate and inform people on how to make more nutritious choices, through the distribution of recipe cards, an informational brochure, and a mobile application with healthy recipes, educational information, and grocery list assistance.
Target Audience: Young and middle-aged adults, middle-class, suburban, health-conscious, desire-to-be health-conscious, educated through high school or beyond.
Distribution Channels: Recipe cards in grocery stores, local gyms, farmer’s market; brochures with recipe cards in the sleeve displayed in medical and nutritionist’s offices.
Distribution Channels: Recipe cards in grocery stores, local gyms, farmer’s market; brochures with recipe cards in the sleeve displayed in medical and nutritionist’s offices.
Design Outcome | Logo
Design Outcome | Secondary Logo Options, Knockouts
Design Outcome I Recipe Card, front (1 of 12 total), Design File
Design Outcome | Recipe Card, back (1 of 12 total), Design File
Design Outcome | Printed Recipe Cards, front, Photography Direction, printed card dimension: 5.25" x 8.25"
Design Outcome | Printed Recipe Cards, back, Photography Direction, printed card dimension: 5.25" x 8.25"
Design Outcome | Large Format Brochure, Design Files (cover + 9 spreads)
Design Outcome | Printed Large Format Brochure, samples of interior pages, Photography Direction, Printed Size: 8.5" x 10.0"
Design Outcome | Closeup of Printed Brand Elements, Photography Direction
Design Outcome | Mobile Application, Screenshots
