Above Agency's profile

FLIR Products & Strategy

K-Series
 
How can a thermal imaging camera help fire fighters?
 
First of all it helps them see in dark and smoke filled rooms with no or minimal vision basically giving them the eyes back for orientation. Second it helps them find the source of the fire as the camera helps to find the hottest areas. Last it helps finding people and ultimately saving lives.
 
 

Flir, the worlds leading company within thermal imaging has a vision for future fire fighting, a thermal imaging camera for every fire fighting truck! This means that the camera not only has to be designed for extreme condition but it also has to come at an affordable price point.

The K-series is designed and developed together with firefighters and is intuitive and easy to use even with thick fire gloves. It is robust as hell and can be dropped a couple meters into a concrete floor, waterproof off course and build to take a lot of heat
 
 
 
 
Transport case
 
 
The transport case is a tool that allows the professional to bring the camera and accessories safely to the field. It is also a powerful communicator of the brand.
 

One of the objectives in our work with the design strategy that was performed in 2009 was to consider every touch point of the brand as a place to perform and to create a positive consumer experience. We explored the harsh environment where the cameras are used and designed the functionality and details according to the the design strategy

 The professional thermographer will find a waterproof durable case with unique features in handle, latches and a well organized interior that manages the camera and accessories, all designed by HOWL and FLIR. The design of the camera, accessories and case are communicating a coherent brand identity and will together strengthen FLIRs position as market leader.
 
 
 
EXX-Series
 
 
The FLIR Exx-Series is a new family of precision instruments for the professional thermographer. As the first camera to manifest the new FLIR design identity, this product has been highly recognized by customers. The dynamic and rugged exterior combined with authentic metal details and innovative functionality and features makes this camera a state of the art, precise and powerful tool for the professional.
 

The Exx-series is packed with the latest technology and all these features are encapsuled in a slim and portable design that is also ergonomic and functional to the end user.

The project is the result of a close and progressive collaboration with the ingenious engineers and managers at FLIR. Clearly these guys push the envelope.
 
 
 
 
FLIR Products & Strategy
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FLIR Products & Strategy

Howl's collaboration with Flir in the creation of the brand's strategy and line of products

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