Deliverables:
Logo refresh • Shopping bag solution • Token pouch solution • Icon system design • Poster design • Door hanger for marketing • Magazine advertisement
Brief:
The Forsyth Farmers’ Market in Savannah, GA is a split initiative project. I was the Creative Director working and managing a team of four. We were challenged with several tasks: their existing logo needed some minor edits, and they needed new marketing materials, as well as an icon system to identify the types of farmers that are represented at the market. The icon system was designed to be a removable patch that vendors could use on their tents. To help customers understand the system and the definitions of these farmers, a large poster was developed to be displayed at the information booth.
