Ogilvy & Mather 2014
Barbie, More Than Just A Toy
Little girls love their Barbie dolls.
They play with them, dress them up, lavish their dolls with clothes, accessories and dream up whole lives with their dolls.
To a little girl, Barbie is more than a just a plastic toy. She’s her true companion, her soul mate.
In her, little girls find comfort and security. And in times of uncertainty, she lends them courage and strength.
She’s their playmate, inspiration and confidant rolled into one.
Awards Won:
Kancil 2014
Gold - PRESS, Single
Gold - POSTER, Single
Silver - PRESS, Campaign
Silver - POSTER, Campaign
