贝果庄园（HALO BAGEL™），是主打健康高品质、美味轻负担的贝果专门店。甄选全球优质原材料，确保新鲜品质的供货支持，通过专业、创意的食材搭配，打造多样化的美味贝果。FGD应邀为其打造全新的视觉形象。我们从品牌核心概念出发，希望塑造一个美味随性、独特耐看的视觉体系。在标识的设计上考虑识别度、差异化，中英文字体细节统一，圆角的处理，更加具有亲和力，契合烘焙行业。品牌主色选用了饱和度较低的胭脂红搭配橙红、米褐色，兼具品质感与活力感。简洁统一的品牌视觉，让品牌的生命力更加持久。
HALO BAGEL™ is a bagel specialty store focusing on healthy, high-quality, delicious and affordable products. We select high-quality raw materials from around the world to ensure fresh and quality supply support, and create a variety of delicious bagels through professional and creative ingredient combinations. FGD was invited to create a new visual image for it. Starting from the core concept of the brand, we hope to create a visual system that is delicious, casual, unique and attractive. The design of the logo considers recognition and differentiation. The details of Chinese and English fonts are unified, and the rounded corners are more friendly and suitable for the baking industry. The main color of the brand is carmine with low saturation, orange red and beige brown, which has both a sense of quality and vitality. A concise and unified brand vision makes the brand's vitality more lasting.
By : Fungo Design Team
Year：2023
Email：info@infungo.com
