COCOMANOR是一家主营椰子水，以及椰子饮品、椰子周边的线下门店。标识的设计灵感以“海风吹拂而飘散的文字”为创意展开，进行了字体细节的优化，字母之间错落有致、自由灵动，契合品牌“食材新鲜直送，带来自然感受”的核心理念。品牌主色选择了椰肚白、淡赭、山褐色，更加直观的传达椰子的品类，搭配嫩绿、青蓝色，呼应绿植与海洋，营造自然氛围。品牌应用物料的设计上，强化视觉识别符号，通过灵动的版式设计，增加细节的趣味性，让COCOMANOR更加生动、有亲和力。
COCOMANOR is a store selling coconut water, coconut drinks, and coconut related products. The logo uses the words blown by the sea breeze as inspiration, and optimizes the font details. The letters are free and dynamic, which is in line with the brand's core concept of "fresh and natural". The brand colors are coconut white, light ocher, and mountain brown, which more intuitively convey the category of coconut, and are matched with green and blue to echo the plants and ocean, creating a natural atmosphere. In the design of brand materials, the visual identification symbols are strengthened, and the interesting details are added through smart layout design, making COCOMANOR more lively and friendly.
By : Fungo Design Team
Year：2023
Email：info@infungo.com
