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FUNGO IP DESIGN｜BLACK FACE&F

Fungo Design
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IP design Brand Design Creative Design



2022年春天，我们更新了FGD的IP形象。从容认真的细节狂魔——黑脸（Blackface），创意来源于灯泡的形象，象征着无限的灵感，勇敢活泼的鬼马精灵——小F，创意来源于FUNGO的首字母，键盘上的“F”键。一静一动、方圆结合，通过两个主形象之间的交流互动、大小比例对比、性格反差来打造场景的趣味性。
In the spring of 2022, we updated the IP of FGD. The serious Blackface is inspired by the image of a light bulb, symbolizing infinite inspiration, and the brave and lively little F is creatively derived from the initials of FUNGO, the "F" key on the keyboard. One is quiet and the other is lively. The contrast in  size and personality between the two main images makes the IP more interesting.
The color of the IP continues the brand color of FGD, which not only strengthens the brand association, but also facilitates later application extension. Through the designer's daily work and life scenes, the character's personality is enriched.


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IP design Brand Design Creative Design
IP design Brand Design Creative Design
IP design Brand Design Creative Design
IP design Brand Design Creative Design
IP design Brand Design Creative Design
IP design Brand Design Creative Design
IP design Brand Design Creative Design
IP design Brand Design Creative Design
IP design Brand Design Creative Design
IP design Brand Design Creative Design
IP design Brand Design Creative Design
IP design Brand Design Creative Design
IP design Brand Design Creative Design
IP design Brand Design Creative Design
IP design Brand Design Creative Design
IP design Brand Design Creative Design
IP design Brand Design Creative Design
IP design Brand Design Creative Design
IP design Brand Design Creative Design
IP design Brand Design Creative Design
IP design Brand Design Creative Design

Creative Director：Bigduanduan 
Brand Designer：Shire Lai、Lanyanzai、彭彭
3D Designer：黑仔
Year：2022

FUNGO IP DESIGN｜BLACK FACE&F
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Shanghai, China

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Fungo Design

FUNGO IP DESIGN｜BLACK FACE&F

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