认识我们·INFO
FUNGO DESIGN （简称：FGD）2017年创立于上海，是一家以品牌视觉为核心的设计公司，2022年，FGD在韩国设立工作室。“只做最实效的创意”是团队在成立之初定下的文化标准。我们不但相信形象可以改变命运，更加坚信，好的创意可以直接变现。先“生意”，后创意，在“尊重市场发展”和“服务客户需求“的前提下，为品牌和消费者之间传达准确有效的视觉文化及情景沟通。
FUNGO DESIGN (Abb: FGD) was founded in Shanghai in 2017. It is a company with brand visual design as its core. In 2022, FGD will set up a studio in South Korea. Since the beginning, Fungo's company culture and standards are rooted in "only promoting the most effective ideas." Not only is Fungo convinced one's image can change one's destiny, but they firmly beleive creativity and new ideas will realize these changes.
设计理念·CONCEPT
视觉是品牌化的重要竞争工具。策略先行，设计为后，我们通过多维度挖掘品牌背后的文化价值、传播价值，深入分析竞品、市场、以及品牌自身，以此来确定视觉方向和品牌定位。FGD坚持用更有力的设计语言解决实际问题，用设计为品牌赋能，建立品牌资产，降低营销传播的成本。
Visuals are an important tool for branding. There is marketing first, and then design. We dig out the culture and communication behind the brand, and deeply analyze competing products, the market, and ourselves, so as to determine the visual direction and brand positioning. FGD insists on using a more powerful design language to solve practical problems, use design to empower the brand, build brand equity, and reduce the cost of marketing communication.
服务内容·SERVICES
品牌视觉设计｜品牌识别体系｜标志VI设计｜产品策划｜包装设计｜活动创意视觉｜IP形象设计｜文化衍生品设计｜插画设计｜网站设计
Brand visual design, brand identity, logo VI design, product planning, packaging design, event visual design, IP image design, cultural derivatives design, illustration design, website design
执行标准·STANDARD
用品牌思维做创意。品牌定位是品牌的基础与核心，也是一切工作的起点，视觉设计是将品牌定位的内容进行视觉化呈现，同时也是品牌战略里的第一步。FGD从整体出发，结合商业思考和设计语言，系统性的打造品牌体系、建设视觉规范，只做最实效的创意。
Be creative with brand thinking. Brand positioning is the foundation and core of the brand, and it is also the starting point of all work. Visual design is to visually present the content of brand positioning, and it is also the first step in brand strategy. FGD starts from the whole, combines business thinking and design language, systematically builds brand system, builds visual norms, and only makes the most effective ideas.
设计思维·THINKING
视觉是不需要说话的语言，FGD专注于设计，但不止于设计，通过洞察事物本质，来解决问题核心，以设计为驱动力，全方位打造更加具有体验感的品牌视觉，用开放性思维，不断探索设计的更多可能性。
Vision is a language that does not need to be spoken. FGD focuses on design, but not only design. Through insight into the essence of things, it solves the core of the problem. With design as the driving force, it creates a more experiential brand vision in an all-round way, with openness Thinking, constantly exploring more possibilities of design.
方法核心·METHOD
品牌是综合感官的设计，是情感的认知与维系，设计是感性与理性的推导过程。FGD结合商业思考与审美体系，致力于打造兼具趣味、内容、价值的作品，用视觉语言推动品牌价值的最大化。
Brand is a comprehensive emotional design, linking emotion and cognition, and design is a derivation process of sensibility and rationality. FGD combines business and aesthetics to create works of interest, content and value, and uses visual language to maximize brand value.
团队执行·TEAM
审美力决定执行力，我们永远保持对设计的热爱、对创意的活力，坚持创意与执行，时间与品质、想象与应用，关注本土文化与国际设计视野的平衡。跨越不同的行业与领域、产品与服务、国家与文化，跟FGD一起构建强大有力的品牌，并不断创新改变。
Aesthetics determine execution. We will always maintain the love of design and the vitality of creativity, insist on creativity and execution, time and quality, imagination and application, and pay attention to the balance of local and international design styles. Across different industries and fields, products and services, countries and cultures, build a strong and powerful brand with FGD, and continue to innovate and change.
Designer：FUNGO DESIGN TEAM
Email：info@infungo.com
