White & Case
At White & Case, I worked collaboratively with designers and brand strategists to implement a new, distinguished look for the firm within the legal industry. Below are some examples of the work done during my time at White & Case.
Brochure System
One of the largest projects we undertook was the creation of a cohesive and coherent brochure system for the numerous practices offered at the firm. A three-tier system was created to allow for practice cross-selling and versatility.
One of the largest projects we undertook was the creation of a cohesive and coherent brochure system for the numerous practices offered at the firm. A three-tier system was created to allow for practice cross-selling and versatility.
Core Practice Images
White & Case is known for its solid experience and structured way of approaching cases, soon an architectural metaphor emerged and was the focus for their imagery. The use of color and photo style also worked to group the firm’s related sub-practices under their related practice and help reinforce the brand.
White & Case is known for its solid experience and structured way of approaching cases, soon an architectural metaphor emerged and was the focus for their imagery. The use of color and photo style also worked to group the firm’s related sub-practices under their related practice and help reinforce the brand.
Typical level 1 brochure
Typical level 2 brochure
Typical level 3 brochures
Firm Brochure
Another important project was the creation of a firm brochure. As the lead designer on this project, my goal was to produce a piece that incited the reader to open it. The brochure’s 12 pages, each shorter than the previous, created a stepping effect, leading the reader to discover new information on each page. This brochure contained the main facts about the firm and it was used as both a standalone and accompanying piece with other brochures.
Another important project was the creation of a firm brochure. As the lead designer on this project, my goal was to produce a piece that incited the reader to open it. The brochure’s 12 pages, each shorter than the previous, created a stepping effect, leading the reader to discover new information on each page. This brochure contained the main facts about the firm and it was used as both a standalone and accompanying piece with other brochures.
Invitation System
High profile events are very important to the firm’s business development, so it was necessary to create a system for invitations that looked professional and enticing while conceptually flexible enough to accommodate several venues. The solution was to create a two-part system consisting of an exterior envelope printed in offset in large quantities to keep in-stock that could hold the event’s invitation and be personalized with a sticker to match the event look. The outside envelope was printed on a smooth and leather-like paper in order to ensure that the piece was perceived as high-quality and sophisticated.
High profile events are very important to the firm’s business development, so it was necessary to create a system for invitations that looked professional and enticing while conceptually flexible enough to accommodate several venues. The solution was to create a two-part system consisting of an exterior envelope printed in offset in large quantities to keep in-stock that could hold the event’s invitation and be personalized with a sticker to match the event look. The outside envelope was printed on a smooth and leather-like paper in order to ensure that the piece was perceived as high-quality and sophisticated.
Screen Saver
The firm wanted a communication vehicle to transmit messages about privacy and security measures to its employees. A screen saver was developed for this purpose; a looping animation delivered the messages in a attractive and non-intrusive way.
The firm wanted a communication vehicle to transmit messages about privacy and security measures to its employees. A screen saver was developed for this purpose; a looping animation delivered the messages in a attractive and non-intrusive way.
