![A collection of images showcasing B2B Match's new brand identity, including corporate presentations,](https://mir-s3-cdn-cf.behance.net/project_modules/1400/657ce9191010111.65ccbd9fdd1a5.png)
B2B Match
Rebranding
B2B Match is a Brazilian platform that fosters business generation and provides crucial knowledge for CEOs and C-level executives.
We were tasked with completely redesigning the brand's new identity to embody the concept of connecting people.
![Speaker presenting at a B2B Match event, engaging with attendees.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/de25ca191010111.66304c515b0e3.jpg)
![Corporate Identity Business Logo visual identity corporate Branding design rebranding Event Events conference brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7091fb191010111.66300aed6448d.png)
![B2B Match logo on a black and grey background, representing the new brand identity.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1c6a99191010111.65c3ebe01e6a2.jpg)
Concept
The B2B Match logo features symmetrical crescents forming a circle, symbolizing the union of leaders, ideas, and companies in an elegant, harmonious way.
This central gap represents the heart of the brand, a crucial space where partnerships and opportunities thrive.
![B2B Match brand color palette with Pantone and Hex codes](https://mir-s3-cdn-cf.behance.net/project_modules/1400/22eeca191010111.65f36dab00a63.jpg)
Challenge
The key challenge was creating a hierarchical identity system for B2B Match's diverse events and experiences.
To address this, we chose to create a modular visual system, where the main identity is monochromatic and specific colors distinguish each event or experience, thereby creating a cohesive visual unity.
![B2B Match brand color palette with Pantone and Hex codes](https://mir-s3-cdn-cf.behance.net/project_modules/1400/26faaa191010111.660d8ca628f6d.jpg)
![B2B Match logo concept with visual identity elements.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0b6705191010111.660de08252862.jpg)
Solution
Alongside the color system, maintaining a simple, functional, and adaptable identity was crucial. For this, we used two graphics derived from the symbol, named 'Vela' and 'Cálice'. These two will guide the entire visual language.
![B2B Match brandbook showing guidelines and visual identity elements](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c79a06191010111.661dd2b84d604.png)
![B2B Match event posters with new brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/418edf191010111.660ddebce2741.jpg)
![B2B Match logo variations for different business events](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f96f99191010111.660ddcfe7ef84.png)
![B2B Match New Brand Identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9e9e9b191010111.65ca80450a1a9.jpg)
![B2B Match New Brand Identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/685ac7191010111.65ca80450b163.jpg)
![B2B Match New Brand Identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1838bf191010111.65cbcf8c9e052.jpg)
![B2B Match New Brand Identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3fef55191010111.65cbcdb6c9c7c.jpg)
![B2B Match New Brand Identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a80f47191010111.65cbc30560605.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6f0d04191010111.663009735012a.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/ddb657191010111.6630251eb663c.png)
![Corporate Identity Business Logo visual identity corporate Branding design rebranding Event Events conference brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f48e9f191010111.65cd85d8891f0.jpg)
![B2B Match New Brand Identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/16e218191010111.661dd2b84dcc1.jpg)
![Corporate Identity Business Logo visual identity corporate Branding design rebranding Event Events conference brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cf23e4191010111.665b58dacf33d.jpg)
![B2B Match New Brand Identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9e80e4191010111.661dcd7bbc63f.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dafbca191010111.66302462c0215.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/34791b191010111.66302462bfabb.png)
![B2B Match New Brand Identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3d9355191010111.65c3ebe020dc6.jpg)
![B2B Match New Brand Identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/99cb28191010111.65cbd4e9828b4.jpg)
![Corporate Identity Business Logo visual identity corporate Branding design rebranding Event Events conference brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d11c2e191010111.65cd7a4e7cd52.jpg)
![B2B Match New Brand Identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e4272d191010111.6630499f934e0.jpg)
![Four colorful event posters for C-Lounge B2B Match, C-Journey Lisboa, Exponential Summit, and Get To](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c82c40191010111.665e6ae7d91b6.jpg)
![Corporate Identity Business Logo visual identity corporate Branding design rebranding Event Events conference brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6b358b191010111.66304f37571b0.png)
A project by Duck Design Studio for B2B Match
Team
Vinícius Germano Müller (Designer)
Gabriel Sauer (UX Researcher and Designer)
Eduardo Matos (Designer and Webflow Dev.)
Emanuel Peres (Motion)