Thrive Logistics ©
Identity & UI
Thrive Logistics offers a range of logistics solutions aimed at enhancing efficiency for companies and end consumers. With strategically located warehouses, their objective is to provide fast delivery services to suppliers operating in select regions of the west coast United States, ensuring their products reach customers within a day.
The key to Thrive Logistics' swift deliveries lies in their subsidiary company, Thrive Driver ©, which specializes in connecting drivers with customized delivery routes on a daily basis. By leveraging this expertise, they optimize the transportation process, ensuring timely and efficient delivery of goods.
To visually represent their brand and its divisions, Thrive Logistics has developed a distinctive identity. The abstract symbol used in their logo embodies the concept of spaces and paths, symbolizing the interconnectedness of logistics and transportation. The colors employed in their branding help distinguish between their two main divisions, Logistics and Driver, while maintaining a cohesive aesthetic across both entities.
