Flow Brand


Flow Brand - Positioning and Content for Brands
Visual Identity

Flow Brand is a company created by two journalists, Adriana and Gustavo. Our challenge was to develop a visual identity that would connect with Flow's niches: Branding, Content, and Personal Branding

For this, we created a specific color palette for each case. And when the brand communicates in a general way, we can use this palette differently. Therefore, enabling the brand to be dynamic and adaptive.

With so many bright and vivid colors, creating an efficient and detailed visual system was necessary. So, we created a modular identity divided into several separate blocks.

Based on the concept of the symbol, we reused it within the brand's graphic materials. Creating a specific Pattern and some gradients for the transition between the brand's colors.​​​​​​​

Strategy: Gabriel Sauer, Eduardo Matos and Vinícius Müller
Creative Director / Motion Design: Vinícius Müller
Website: Eduardo Matos, Bernard Gerber and Vinícius Müller
Flow Brand

Flow Brand

Flow Brand is a company created by two journalists who work with branding, personal branding, and content services to their clients. Create and e Read More