Taverny Café & Crêperie
Taverny Identity is a charming French-style creperie nestled in the heart of Gramado, Brazil. This cozy eatery effortlessly transports diners to the romantic streets of France with its warm and inviting ambiance.
Deliverables: Name/Strategy/Visual Identity/Packaging
Gramado is the most visited tourist city in Brazil (by Brazilians) and for this reason, we know the potential that the city can bring to a brand. However, we understand that Taverny should not take advantage of the city and become just a local business.
The entire visual language was thought of as a cosmopolitan brand, which means a brand that can be adapted to any location, not depending on the name and recognition of the city of Gramado — ensuring the health of the brand in other cities and states in the country.
