In the vibrant realm of design and education, the BID Summit stands tall as a beacon of reflection and discourse on the evolution of design. An initiative by DIMAD (Madrid Design Association) within the Ibero-American Design Biennial (BID), this event serves as a nexus for educators, universities, students, and design professionals across 23 countries.
As a vital forum, the summit unfolds over three dynamic days, showcasing the entire spectrum of design linked to education through exhibitions, conferences, talks, debates, and more.
Amidst the creative buzz, Fagerström stood out as the design studio entrusted with crafting the visual identity for the 10th BID Summit. The challenge was clear: craft a visual story that seamlessly blended with the event's existing graphic tradition, all the while infusing a modern language that would resonate with a broad and diverse audience.
Education & Design
2023
Madrid, Spain
The new visual identity revolves around the notion of highlighting a space where significant events take place. The logo's dominant 'X' serves a dual purpose — symbolizing the edition's numerical milestone and indicating the focal point of the event. The color palette, dominated by a vibrant cyan, exudes energy and creativity, reinforcing the event's essence.
Transcending its numerical significance, the 'X' transforms into a versatile, organic shape, symbolizing the intricate interconnection among educational institutions, educators, and students.
Fagerström's journey with the 10th Encounter BID emerges not just as a design project but as a testament to the power of collaboration and creativity in shaping the visual narrative of a landmark event.
