See Full Project at redkroft.com
Tvigwychsin – The vodka is good when you can hardly say its name
Aldona and Pawel - two innovators previously unconnected with the alcohol industry - approached us in the post-pandemic reality looking for original creative solutions for their new initiative: a 40% pure rye vodka. Since the product had no local or family history we gave it a completely different character, focusing on the substance itself and its effect on the consumer.
Vodka is good if you can’t pronounce its name - the acronym of that phrase became the product's name. That’s how we get into the game with the audience from the first “you can’t pronounce it or read it”. We continue it with a twisted label and the architecture of typography. We act on consciousness, memories, we want you to react.
The design was also developed with gift functions in mind - the tube could be easily turned into a special gift with handwritten dedication space left intentionally on the side.
