● Ardoise - Restaurant accountant
David Barter, a restaurant accountant based in Montreal, approached me for the creation of his brand identity. He wishes to depart from the norms of conventional accounting and adopt a more playful approach. "Ardoise" comes to life following a naming exploration orchestrated by David Fuenz. The signature draws inspiration from the slate used by restaurateurs and the abacus, the ancestor of our calculation tools. The logo combines a friendly appearance with the curves of counterforms while maintaining precision through the use of monospaced letters.
(2023)
Mandate : Brand identity
Naming & Strategy : David Fuenz
Photographer : Vincent Castonguay
Naming & Strategy : David Fuenz
Photographer : Vincent Castonguay
Screen printing : Rouli Roulant
