Toblerone
The Love Insurance
The Love Insurance
The background
GenZ doesn't prioritise commitment in romance and enjoys to keep relationships open and not labeled. "Situationship", a more loose and laid back way of thinking of relationships started to become a regular expression to the point of trending with more than 2 billions views on TikTok.
The challenge
Toblerone wants to remove the pressure of commitment, helping people to throw themselves at romance without any fear especially at Valentine's Day where expectations and standards for dating are becoming increasingly high.
The idea
The Love Insurance takes a refreshing twist on dating and relationships with the goal to encourage people to take a chance on love, no matter the outcome. If you gift your Valentine a Toblerone and your romance ends before the chocolate bar does, you will get as compensation a special bar just for yourself.
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Year: 2023
Role: Associate Creative and Design director
Role: Associate Creative and Design director
