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Sensaya — Rebranding



Sensaya
Rebranding


Sensaya is a french eyewear brand part of the GrandVision group.
In 2020 they asked us to do rethink their brand from scratch.

Challenge
Premium eyewear brands are most of the times an extension of luxury fashion brand and they live off their allure. Their visual world leverages on the heritage of the maison and represents worlds where people aspire to live in. It’s pretty hard for an outsider to be credible in this space. Therefore new and upcoming brands take the other way, trying to inspire their followers. How could Sensaya get the best of the two approaches?

Brand idea
We started from one strong belief. Nowadays new, memorable experiences are our true personal luxury. With the strong conviction that glasses are not only meant to be functional, we decided that Sensaya should inspire and enable the ones who wear them to turn every life situation into a remarkable moment. Here is to memories in the making.

Execution
We wanted the brand to be bold and outspoken, strongly driven by photography. 
Therefore we decided to celebrate moments that tell stories, catching people in fascinating, effortlessly glamorous, moments of their life. Moments that are natural and authentic, yet special and sophisticated. The imagery is intended to always raise questions rather than giving answers: what’s going on? What time of the day or the night is it? And where does that perfect light belong?
And to celebrate the story behind every moment we created a layout system that combines multiple frames in every application.

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Year: 2020
Agency: AKQA
Role: Art Direction and Design Lead 







Sensaya — Rebranding
19
235
6
Published:

Sensaya — Rebranding

Premium eyewear brands are most of the times an extension of luxury fashion brand and they live off their allure. Their visual world leverages on Read More
19
235
6
Published: