MÜDKA is a speciality coffee brand that wants to fill your days with joy. Their specialty is so special that they distinguish themselves by delighting with a single type of coffee: mocha. A dream come true for all people who love coffee but if it is with a little touch of chocolate, even better.
The name Müdka comes from the combination of 'mood' and 'mocha', since its purpose is to make your coffee moments the reason of your smiles. Whether alone or in company, without a doubt any of its 3 intensities will make your mood go from 0 to 100 just by smelling its exquisite aroma.
To design its identity we had to reflect its premium, honest and quality touch, because all their products are natural and ecological produced. But above all the things, it had to showcase a fun and slightly rogue wink. For this reason we developed a playful and distinguish brand universe that captures their essence by using vibrant colors and curve shapes to communicate their friendly vibe, and refined and strong typographies that encapsulate their premium quality. And that is what we wanted to reflect in its entire identity that we had the pleasure to develop and applied it to in its integrity with packaging, social networks, collateral design and coming really soon, their website.
BRANDING, VISUAL IDENTITY AND PACKAGING EXPERIENCE DESIGN: apuchades estudio
