Something Cute is a stationery and home goods brand that revitalizes items with its distinctive illustrative style.

Drawing inspiration from nature and everyday moments, Marta, its founder, aims to brighten people's daily lives with items to gift, collect, and cherish. The whole brand is a tribute to all the beauty around us that encourages us to make more ethical and responsible consumer choices.

To design its identity, we highlighted the brand's botanical roots by placing its illustrations at the forefront. This is how we expanded its world, creating a modular structure where refined and delicate typography coexists harmoniously and organically with its illustrations. This is a visual identity that tries to unfold at the same pace as both nature and the founder's aspirations. This allows the brand to evolve alongside her, her products, and her art. In this way, she has the freedom to adjust the details over time, transforming Something Cute into a living brand.


BRANDING, VISUAL IDENTITY AND PACKAGING EXPERIENCE DESIGN: apuchades estudio
ILLUSTRATIONS: Something Cute







T H A N K  Y O U 




SOMETHING CUTE
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Owner

SOMETHING CUTE

Something Cute is a stationery and home goods brand that revitalizes items with its distinctive illustrative style.

Published: