NAKOA is a German home and kitchen high-quality accessories brand that goes beyond the standard. Among its values we find naturalness, sustainability, resilience and well-being, since its main purpose is to make people feel comforted in order to strengthen the sense of order in their lives.
NAKOA is a Hawaiian word that means brave. This is why resilience is one of the most important treats of the brand message. It doesn't matter how many battles you have to face, NAKOA will always be by your side to make you feel valued and accompanied.
We built a brand identity that captures this commitment with honesty and with a cosmetic brand approach in mind that was able to reflect its pure, natural, creative and elegant essence. Simplicity and typographic layouts pair serenity and quality with ease, designed to captivate and inspire with a timeless vibe.
Their slogan: Rethink mainstream
BRANDING, VISUAL IDENTITY AND PACKAGING DESIGN: apuchades estudio
PHOTOGRAPHY AND VIDEO ART DIRECTION: Bacon Studio
