Mimarell is a women's footwear brand that breaks the barriers between fashion and comfort so that no woman gives up her style, thus being able to wear an elegant and comfortable shoe in her daily life.
The word Mimarell comes from the union of mimar (taking care) and ella (her), a name that perfectly portrays their main purpose: create a movement of empowered women. With their innovative confort technology they rediscovered the pleasure of walking with style. Each one of their products is handmade manufactured and produced locally in their land, Alicante (Spain), which allows them to supervise the quality of the materials and maintain more sustainable production processes.
We built a brand identity that captures this commitment with an elegance and timeless vibe to reflect its passion for fashion while taking care of the feet of their beloved clients.
BRANDING AND VISUAL IDENTITY DESIGN: apuchades estudio
