Adtrip - Marketing is a journey

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▶︎ Adtrip - We are a guiding light in e-commerce marketing

The Adtrip brand (formerly Real Target) specializes in key areas that increase online store revenues, encompassing social media campaigns and email marketing.

In the digital era, the brand acknowledges the pivotal role of content and prioritizes delivering authentic content while staying vigilant about changing trends. The Adtrip brand stands out with unconventional thinking and offers modern solutions tailored to the individual needs of the e-commerce industry.

Our task was to conduct a comprehensive rebranding of the Real Target brand, give it a unique character, develop a complete strategy along with communication that will unify the brand across all media and introduce it to a new world.

Marketing is a journey.

The world of the digital e-commerce market can be very intricate and challenging to grasp, which is why we created a brand that is meant to serve as a guide, be a compass, and lead to the destination.

The new branding is a contrast, uniting two distinct worlds - the digital realm and the world of travel. The combination of a graphical topographic map motif along with a pixel (which also takes the form of a pin) is not only a visual interpretation of the principles but, above all, a foundation for building a complete, scalable system.

Complementing this is the verbal communication drawing from the archetypes of the explorer and sage. This combination gives the communication a stronger sense of experience and perfectly corresponds with the visual aspect of the brand.

The logo is a path that, when used with animation, becomes a dynamic interpretation of a digital journey.

The earthy color palette is meant to be a direct reference to topographic maps and a contrast to the modern image, giving it an expert character.