Data security in blurs & vibrant colors: we created a video explainer about sensitive data across the SaaS stack of Metomic.
More on illo.tv/metomic
We used a blur effect to play with the concepts of transparency and security, while gradients, slanted shapes and rounded corners brought a softer touch to the topic. A stable balance between geometrical shapes and gentle flows was maintained, while we also ensured a human presence throughout the video – from the eyes to the actual characters, there’s always a relatable element. We also worked with an array of 3D-like shapes and movements to add a materic, tactile feel to an otherwise abstract topic.
Sketches & Storyboard
Thanks for watching :)
Credits — Creative Direction Arianna Cristiano + Animation Lead Valerio Di Mario + Illustration Arianna Cristiano & Andrea Vago + Animation Riccardo Chiara & Fabio Orlando + Producer Daniel Ceballos + Copywriting Emilia Barbu + Sound Design Fabrizio Martini + Portfolio Giovanna Crise
