里里厨房（Lili’s Kitchen）是全新的预制菜品牌，专注追寻更好的食材，主要的目标用户为20-35岁，热爱生活，关注产品成分，愿意尝试新鲜事物，但是忙于工作、追求效率的群体。我们希望可以用更加有趣、有差异化的视觉语言，助力品牌出圈。包装创意我们尝试将产品的主要食材进行了图形化的概括处理，用元素重复的形式，增加包装的趣味性和艺术感。
Lili’s Kitchen is a new brand of prepared dishes, focusing on the pursuit of better ingredients. The main target users are 20-35 years old, who love life, pay attention to product ingredients, are willing to try new things, but are busy with work and pursue efficiency.
Creative Director：Bigduanduan
Brand Designer：Shire Lai、Lanyanzai
Year：2023
Email：info@infungo.com
