云上ON THE CLOUDS&Brand Visual Design

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云上（ON THE CLOUDS）是专注于纯粹手工制作的烘焙品牌，坚持采用时令的全球优选食材，追寻简单美好、独特质感的生活方式。FGD应邀为其打造全新的品牌视觉体系，关于应用物料的设计，我们进行了细节的推敲打磨，好玩有趣，设计感满满，每款产品都附带专属的身份信息卡片，标明产地、原材料、食用小贴士等，更加的关爱科学成分党。云上ON THE CLOUDS，灵感跳跃，发酵出生活的想象力。

ON THE CLOUDS is a bakery brand that focuses on handmade products, insists on using seasonal global ingredients, and pursues a simple, beautiful and unique lifestyle. FGD was invited to create a new brand visual system for it. Regarding the design of applied materials, we carried out detailed design, which is fun and interesting, and full of sense of design. ON THE CLOUDS, where inspiration jumps and imagination ferments.