Fungo Design's profile

乐在茶中Brand Design & Packaging Design

Fungo Design
•
Brand Design logo Packaging package package design tea brand identity visual identity logos


乐在茶中，定位全品类的中国茶文化品牌，用更玩趣的方式，更随心的生活态度，重新定义年轻人的茶文化。乐在茶中希望每个人都可以在快节奏的忙碌生活中，找到属于自己的平衡点，偶尔慢下来，给自己一杯茶的时间。基于品牌的定位，我们将东方美学用简约现代的设计语言诠释，围绕着“时间”“愉悦”“留白”“呼吸感”等关键词进行创意。关于品牌色的选择，我们提取了大自然中最美好的色彩，天空海洋、日出东方、森林土壤、云雾晨曦，希望通过本真、纯粹的色彩，来契合品牌所传达的理念。
Enjoy the tea, a Chinese tea culture brand, redefines tea culture for young people with a more playful way and a more casual attitude towards life. Joy in Tea hopes that everyone can find their own balance in the fast-paced busy life, and occasionally slow down to give themselves a cup of tea time.Based on the brand positioning, we interpret oriental aesthetics with a simple and modern design language, and create ideas around keywords such as "time", "pleasure", "blank space" and "breathing".



Brand Design logo Packaging package package design tea brand identity visual identity logos
Brand Design logo Packaging package package design tea brand identity visual identity logos
Brand Design logo Packaging package package design tea brand identity visual identity logos
Brand Design logo Packaging package package design tea brand identity visual identity logos
Brand Design logo Packaging package package design tea brand identity visual identity logos
Brand Design logo Packaging package package design tea brand identity visual identity logos
Brand Design logo Packaging package package design tea brand identity visual identity logos
Brand Design logo Packaging package package design tea brand identity visual identity logos
Brand Design logo Packaging package package design tea brand identity visual identity logos
Brand Design logo Packaging package package design tea brand identity visual identity logos
Brand Design logo Packaging package package design tea brand identity visual identity logos
Brand Design logo Packaging package package design tea brand identity visual identity logos
Brand Design logo Packaging package package design tea brand identity visual identity logos
Brand Design logo Packaging package package design tea brand identity visual identity logos
Brand Design logo Packaging package package design tea brand identity visual identity logos
Brand Design logo Packaging package package design tea brand identity visual identity logos
Brand Design logo Packaging package package design tea brand identity visual identity logos
Brand Design logo Packaging package package design tea brand identity visual identity logos
Brand Design logo Packaging package package design tea brand identity visual identity logos
Brand Design logo Packaging package package design tea brand identity visual identity logos
Brand Design logo Packaging package package design tea brand identity visual identity logos
Brand Design logo Packaging package package design tea brand identity visual identity logos
Brand Design logo Packaging package package design tea brand identity visual identity logos
Brand Design logo Packaging package package design tea brand identity visual identity logos
Brand Design logo Packaging package package design tea brand identity visual identity logos
Brand Design logo Packaging package package design tea brand identity visual identity logos
Brand Design logo Packaging package package design tea brand identity visual identity logos
Brand Design logo Packaging package package design tea brand identity visual identity logos
Brand Design logo Packaging package package design tea brand identity visual identity logos
Creative Director：Bigduanduan
Brand & Packaging Designer：Shire Lai、Lanyanzai
3D Designer：Yuan He
Year：2022
Email：info@infungo.com
乐在茶中Brand Design & Packaging Design
Published:
Fungo Design's profile

Owner

Fungo Design's profile
Shanghai, China

Project Made For

user's profile
Fungo Design

乐在茶中Brand Design & Packaging Design

Published:

Creative Fields