Image Campaign for a mattresses’ manufacturer.
The creative idea is based on the visual stereotype of the man, who cannot sleep, counting sheep.
The creative idea is based on the visual stereotype of the man, who cannot sleep, counting sheep.
Published in adsoftheworld, adeevee, welovead, adruby, coloribus, campaignsoftheworld
Outdoor/Print campaign.
Creative director: Alberto Berton
Art director: Alberto Berton
Copywriter: Alberto Berton
Photographer: Saulius Serapinas
Post Production: Cyclopas, Vilnius
http://adsoftheworld.com/media/print/lonas_mattresses_sweet_dreams
http://www.adeevee.com/2015/02/lonas-mattresses-sheep-outdoor-print/
http://www.welovead.com/en/works/details/5cfweppAj
http://www.coloribus.com/adsarchive/prints/lonas-sweet-dreams-20067255/
http://www.adruby.com/print-ads/lonas-mattresses-sweet-dreams
http://campaignsoftheworld.com/print/lonas-mattresses-14/
TVC ad.
Super translation: "Sweet dreams."
Creative director: Alberto Berton
Art director: Alberto Berton
Copywriter: Alberto Berton
Director: Saulė Norkutė & Otto Kylmala
Art director: Alberto Berton
Copywriter: Alberto Berton
Director: Saulė Norkutė & Otto Kylmala
