Launch TVC image campaign for a bank that, as main point of distinction in comparison with the competitors, has got a friendly and joint approach towards its costumers.
VO: "Now there's a bank that speaks your language."
PAYOFF: "Banca della rete. The bank's in touch."
PAYOFF: "Banca della rete. The bank's in touch."
(Agency: Arnold Worldwide, Milan)
Published in adeevee.com
Art director: Alberto Berton
Creative Director / Copywriter: Federica Ariagno
Creative Director / Copywriter: Federica Ariagno
Director:The Roenberg
http://www.adeevee.com/2002/05/banca-della-rete-banking-il-saluto-the-greeting-film/
