Lithuanian Bank Association: DAILY SHOPPING
Image TVC campaign promoting Credit Card use (aired in all the Baltic Republics).
(Agency: Adell Taivas Ogilvy, Vilnius)

- Problem: consumers' resistance in using credit card as main payment method (they prefer cash).
- Solution: The strategic-conceptual platform we found was: "LET BECOME CREDIT CARD USE ONE OF YOUR EVERYDAY GOOD HABITS."


Published in adeevee, bestadsontv, adruby, welovead, coloribus, campaignsoftheworld
Art director / Strategic Planner: Alberto Berton
Copywriter: Mindaugas Juozapavičius
Director: Misko Iho
Production House: Dansu, Vilnius

http://www.adeevee.com/2015/02/lithuanian-bank-association-credit-card-daily-shopping-film/
http://www.bestadsontv.com/ad/68807/Lithuanian-Bank-Association-Daily-Shopping
http://www.adruby.com/tv-film-ads/lithuanian-bank-association-daily-shopping
http://www.welovead.com/en/works/details/123weprEm
http://www.coloribus.com/adsarchive/tv-commercials/lithuanian-bank-association-daily-shopping-20104405/
http://campaignsoftheworld.com/safe-fast-convenient-use-payment-card-everyday/
Lithuanian Bank Association: DAILY SHOPPING
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Lithuanian Bank Association: DAILY SHOPPING

Image Campaign promoting the Credit Card use. This was a pitch that the agency won, and creative idea presented to the client was exactly what we Read More
11
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