BITE LITHUANIA (telecommunication company)
Repositioning launch of the Brand.
Here some examples (TV and Print) extrapolated from the whole campaign that I've been involved in.
(McCann Erickson Bucharest, 2011/12)
The agency worked on the conceptual/strategic platform to set the territory/statement of the brand, plus we found the visual language to be applied to the whole communication (very recognizable and distinctive).
We got in touch with a Belgium artist called Ben Heine, to apply his stylistic to the campaign.
In our case what's on the drawings - overlaying the live action in the TV commercials or the photos in the print material - is always representing an improvement of reality or showing the benefit itself, in a surreal way (supported by the brand's mission: "We are lucky to have demanding costumers. You make us better.")