We created a video filled with funky characters, vibrant colours and lifestyle data.
Exaggerated proportions, forced perspectives and cool outfits: the characters we created for Liv emanate optimism and move swiftly from one scene to the other.
We simplified and stylised the most important UI elements of the app, while integrating them with relevant product examples and the same dynamic, forced perspective that defines the other design elements in the video.
Outfits and products were very important to showcase the app’s key features, so we did our research and reimagined the coolest sneakers designs we’d have on our wish-list.
We had fun animating Liv’s mascot, a friendly, curious interpretation of our planet. We covered various facial expressions to bring more life and dynamism to this lovely digital companion.
Storyboard
Thanks for watching :)
Credits — Creative Direction Cristina Pasquale + Illustration Lead Sofia Buti + Animation Lead David Cubitt + Animation Fabio Orlando, Ginevra Boni, Marco De Vecchi & Miguel D’Errico + Producer Daniel Ceballos + Copywriting Emilia Barbu + Sound Design Fabrizio Martini + Portfolio Giovanna Crise
Credits — Creative Direction Cristina Pasquale + Illustration Lead Sofia Buti + Animation Lead David Cubitt + Animation Fabio Orlando, Ginevra Boni, Marco De Vecchi & Miguel D’Errico + Producer Daniel Ceballos + Copywriting Emilia Barbu + Sound Design Fabrizio Martini + Portfolio Giovanna Crise
