Erzsébet square is a dominant area of central Budapest, Hungary’s capital. Providing entertainment for families, the local youth and tourists alike, its vibrant atmosphere captivates visitors immediately. The identity’s visual language aims to capture this liveliness through the international graphical representation of a „centre” – concentric lines. Using these to depict various shapes creates imagery that grabs the attention and communicates the square’s youthful and energetic character. This unique visual language is present in both logo and sign system in the park, creating a high quality, internationally recognizable identity to this renovated, modernized public square.
WAYFINDING SYSTEM AND PICTOGRAMS