New image campaign for an Italian motorcycles' manufacturer (Gilera, part of Piaggio group), addressed to a young target audience.
New Positioning: "Gilera. Strong Experiences Only."
(Agency: Arnold Worldwide, Milan)
Plane.
Headline: "Gilera. Strong experiences only."
Tagline"Two Wheels ahead."
Art director / Creative supervisor: Alberto Berton
Copywriter / Creative supervisor: Andrea Rosagni
Photographer: Jonathan Frantini
Postprtoduction: Martinrainone, Milan
Bees.
Headline: "Gilera. Strong experiences only."
Tagline: "Two Wheels ahead."
Art director / Creative supervisor: Alberto Berton Copywriter / Creative supervisor: Andrea Rosagni Photographer: Jonathan Frantini Postprtoduction: Martinrainone, Milan
Bed.
Headline: "Gilera. Strong experiences only."
Tagline: "Two Wheels ahead."
Art director / Creative supervisor: Alberto Berton Copywriter / Creative supervisor: Andrea Rosagni Photographer: Jonathan Frantini Postprtoduction: Martinrainone, Milan
Strategic and conceptual new platform to set the territory of the brand, much more addressed to younger people who want to have fun. This was a p 阅读更多内容