REL’s Brand Discernment Process produces clarity, focus, and purpose. When clients go through the process, they tell us they find comfort in knowing who they are and what they need to do to reach their aspiration. One of the steps within the Brand Discernment Process includes evaluating the client’s current brand mark, a process called the Brand Look Exercise. To help these clients know how the processes work prior to going through them, I developed two simple promotional pamphlets that map each step.

The branding process at REL Productions always emphasized storytelling. If we are telling our clients to tell their story then we must be able to tell ours. Therefore when approached with the project of our holiday card, I proposed doing a booklet of each REL's employee's favorite holiday stories. All these amazing tales went onto a saddle stitched booklet that slides into a self-mailing envelope.