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    Through AIGA Iowa's Design Assign program, I was partnered with local non-profit organization, Des Moines "I Have a Dream" Foundation to create a… Read More
    Through AIGA Iowa's Design Assign program, I was partnered with local non-profit organization, Des Moines "I Have a Dream" Foundation to create an invitation for their first-ever Brews and Brownies fundraiser. Read Less
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I participated in Design Assign, a collaborative partnership that gives back to the greater Des Moines area community through design. Through this AIGA Iowa program I was partnered with local non-profit organization, Des Moines "I Have a Dream" Foundation to create an invitation for their first-ever Brews and Brownies fundraising event.
 
Following several thumbnail sketches I decided that a type-treated invitation front would be the best -- keeping the invite formal enough for their contributors but providing a playful feel. There will be coffee and chocolate after all! I searched for typefaces that would be somewhat stereotypical of brews and brownies then the perfect ampersand. Shown here is the front, inside and back of the invitation.
 
To cut down on cost I only used two colors for the entire design of the invitation. These colors were determined by two factors: One, the brown is similar to the color of brownies and secondly, they match the main sponsor and host for the event, Creme Cupcake. Another aspect that I considered was the dark wood decor at the venue therefore I recommended the wood grain envelopes (below). My client loved the envelopes and the whole project was mailed out within a week of finishing.
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This PowerPoint slide shows what was presented at the Design Assign Gala. This was a great project and I thoroughly enjoyed working with a local non-profit organization; especially since my efforts helped raise awareness and funds for their cause and the Dreamers.
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The Brews and Brownies type treatment was also used in their email newsletter, above.