We brought Hologram's vision of a future of connected devices to life through motion design, featuring vibrant gradients and collage elements in a dark mode environment.
more on illo.tv/hologram
The project was built in dark mode, with vibrant gradients and rich, colourful visuals standing out against the backdrop. We mixed 3D with 2D graphics and introduced collage elements to better represent the various industries Hologram works with. The challenge was to combine these various design elements together in a cohesive, yet unexpected way, and create a distinctive, memorable look for the product.
In order to better express the lag vs redundancy concepts, along with the ever changing connectivity landscape, we created an animated grid and focused on a flexible and malleable typography, to reinforce the adaptability feature.
Thanks for watching :)
Credits — Creative Direction Ilenia Notarangelo + Art Direction & Design Lead Arianna Cristiano + Animation Lead Valerio Di Mario + Design Andrea Vago + Animation Fabio Orlando + Copywriting Emilia Barbu + Producer Daniel Ceballos + Portfolio Giovanna Crise + Sound Design Fabrizio Martini
Credits — Creative Direction Ilenia Notarangelo + Art Direction & Design Lead Arianna Cristiano + Animation Lead Valerio Di Mario + Design Andrea Vago + Animation Fabio Orlando + Copywriting Emilia Barbu + Producer Daniel Ceballos + Portfolio Giovanna Crise + Sound Design Fabrizio Martini
