Yung Studio's profileMelody Yung's profileBrandi Steele's profile+1

AIGA WILD

Multiple Owners
•
Women in Leadership & Design (WILD) is a community of women and non-binary design professionals created by AIGA SF.​​​​​​​
3D aiga blender brand identity branding non-profit nonbinary social media women
GROWING DIVERSE STRENGTHS FOR CHANGE

WILD changes the landscape of design leadership by amplifying women and non-binary designers’ collective power and visibility. We created a bubbly design system for WILD to express the power of strength in numbers.
3D aiga blender brand identity branding non-profit nonbinary social media women
3D aiga blender brand identity branding non-profit nonbinary social media women
IDENTITY TO UNITE US

The collective dots emulates individuals coming together to lead the future of creative in business. Dynamic “dot units” manifest the evolving and growing conversation bubbles in the WILD community.  
3D aiga blender brand identity branding non-profit nonbinary social media women
3D aiga blender brand identity branding non-profit nonbinary social media women
3D aiga blender brand identity branding non-profit nonbinary social media women
3D aiga blender brand identity branding non-profit nonbinary social media women
SYSTEM BUILT TO GROW

Our shape system harnesses the idea of growing collective by creating a diverse set of shapes that are continually populating in size, complexity and dimension. 
3D aiga blender brand identity branding non-profit nonbinary social media women
3D aiga blender brand identity branding non-profit nonbinary social media women
3D aiga blender brand identity branding non-profit nonbinary social media women
SURFACE TO STIMULATE OPENNESS

The use of transparent, reflective and comfort surfaces transform the inflated objects to suggest our active invitation to openness and safe space to share ideas.
3D aiga blender brand identity branding non-profit nonbinary social media women
TYPOGRAPHY BY WOMEN

The compact and dense font Good Girl creates a deliberate synergy with the brand visual characteristic. We pair this bold display font with a clear, optimistic font family Atlas Grotesk to support various functional content. Both of these fonts were created or co-created by women designers.
3D aiga blender brand identity branding non-profit nonbinary social media women
3D aiga blender brand identity branding non-profit nonbinary social media women
3D aiga blender brand identity branding non-profit nonbinary social media women
FEATURES

PARTNERSHIPS
Felicia Reyes, Creative
Marta Guy, Editorial
Rachel Gogel, Chair

YUNG TEAM
Brandi Steele, Design
Helen Ip, Design
Melody Yung, Design Lead

WHAT WE DID
Brand Identity System
Animation
Social Templates
Design Guidelines

3D aiga blender brand identity branding non-profit nonbinary social media women
AIGA WILD
Published:
Yung Studio's profileMelody Yung's profileBrandi Steele's profile+1
Multiple Owners

Owners

Yung Studio's profile
Oakland, CA, USA
Melody Yung's profile
Oakland, CA, USA
Brandi Steele's profile
Los Angeles, CA, USA

Credits

Rachel Gogel's profile

Project Made For

user's profile
Yung Studio

AIGA WILD

Women in Leadership and Design (WILD) is a community of women and non-binary design professionals created by AIGA SF. WILD changes the landscape Read More

Published:

Tools

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives