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Finanzwerk - New Branding for a financial specialist



Finanzwerk - Corporate, print and web development 
for the regional financial specialists

The challenge
When it comes to handling one's own insurance, finances and the like, it's a rather tiresome topic for many. Our task: to blow the dust off the industry's image and show, using Finanzwerk as an example, that things can be done differently. Tobias and Benjamin Keller provide comprehensive, needs-based and, above all, simple support for each of their customers. Together, we were able to visualize this in a corporate design that captures the complementary character of the brand: down-to-earth regionality paired with independent expertise.

The concept
Only good things are in store - consisting of the classic lettering and a multi-layered signet with shield/crest character, the logo unites unexcitedness, security and regional reference.
The two stylized letters "F" and "W" are not only the representative initials of the word "Finanzwerk", but also symbolize the rivers Main and Tauber and the striking spires of the city of Wertheim. Thanks to the directional spire, the signet can be used in a variety of ways in both digital and analog spaces and functions not only as a reference or marker, but also as a bookmark and avatar.

The solution
Serious, tidy and competent, the new design creates an overview, recognition value and trust. The additional iconography we developed visualizes the company's product diversity in a reduced form. With a focus on clarity, a friendly as well as minimalistic visuality is created, which contributes to a quick reception in the digital as well as analogue area and is also expandable for future fields of application.


Finanzwerk - New Branding for a financial specialist
Published:

Finanzwerk - New Branding for a financial specialist

Published: