Krautallerliebst - Rebranding and corporate design for the herb store with tradition
The challenge
Known as "Kräutersepp", "Der Kräuterladen" or "Rosa Kräuter" - how do you bring stringency and recognition value to a brand that has existed for 90 years but has been in a constant state of ownership and name change ever since? The new owners of the Würzburg herb store wanted to draw a line at this point. A new name and a new design in combination with old tradition pave the way for a future that will not only convince the regular customers, but also keep the store door open for new customers. After all, naturalness is back in fashion.
The concept
High-quality tradition meets playful modernity. This is particularly evident in the high-contrast word mark, which plays with various elements as a central communication element. The centrally placed herbs not only lend the brand something lovely and feminine, but also create a direct link to Krautallerliebst's range of services. The individualized "A" is not only the monogram of Allerliebst, but also stylizes with its bow a field of herbs sloping down on the horizon, which is framed in the curve of a spice and herb shovel. It thus creates a visual anchor point and recognition value.
The solution
More than a herb store: A brand that holds on to tradition without excluding change. Passionate, open and professional, Krautallerliebst is not only a provider of high-quality natural products, but also sees itself as a personal supporter and advisor to its customers. The result is a modern and inviting store that takes its customers into the almost forgotten world of natural medicine.
Known as "Kräutersepp", "Der Kräuterladen" or "Rosa Kräuter" - how do you bring stringency and recognition value to a brand that has existed for 90 years but has been in a constant state of ownership and name change ever since? The new owners of the Würzburg herb store wanted to draw a line at this point. A new name and a new design in combination with old tradition pave the way for a future that will not only convince the regular customers, but also keep the store door open for new customers. After all, naturalness is back in fashion.
The concept
High-quality tradition meets playful modernity. This is particularly evident in the high-contrast word mark, which plays with various elements as a central communication element. The centrally placed herbs not only lend the brand something lovely and feminine, but also create a direct link to Krautallerliebst's range of services. The individualized "A" is not only the monogram of Allerliebst, but also stylizes with its bow a field of herbs sloping down on the horizon, which is framed in the curve of a spice and herb shovel. It thus creates a visual anchor point and recognition value.
The solution
More than a herb store: A brand that holds on to tradition without excluding change. Passionate, open and professional, Krautallerliebst is not only a provider of high-quality natural products, but also sees itself as a personal supporter and advisor to its customers. The result is a modern and inviting store that takes its customers into the almost forgotten world of natural medicine.
