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Printzipia - Th eco-friendly online printers



Printzipia - Redesign, social media and out-of-home campaign for eco-friendly
online printer


The challenge
A print shop with a green conscience. Printzipia was one of the first in Germany to recognize the impact of its industry and henceforth took it upon itself to produce its products exclusively under strict ecological criteria. What was needed was clear, honest and transparent communication of the values that have been lived out in the company ever since. An attitude entirely to our liking. Sustainable, substantial, holistic thinking. Print becomes expression.

The concept
Green printing instead of green washing. The brand's tonality followed the conviction of those who make it up. Awakening. Revolution. Self-image. Sustainable printing from Prin(t)zip. Identification for employees. Information for customers. The ideal equivalent to the brand's understanding of values.

The solution
For Printzipia, we developed a uniform language world, social media presence and an out-of-home campaign that conveys existing convictions to the outside world and actively supports the brand in its mission. More modern, more attractive, more self-confident than before.
For the brand's revised online presence, we also created a formal language that integrates seamlessly with the text world and serves as a visual sparring partner.



Printzipia - Th eco-friendly online printers
Published:

Printzipia - Th eco-friendly online printers

Published: