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Kerst – Rebranding and new online presence



Kerst Hochzeitsmode - Rebranding and new online presence for the generation change at the wedding fashion house Kerst.

The challenge
In business for over 35 years and grown over generations. At the last generation change, however, an opportunity arose at Kerst to break out of old patterns. A chance for lasting change. It was time for a modern coat of paint, time for uniformity. Since we know less about wedding dresses and suits, we gave corporate design, online presence and business equipment a new look. Professional advice for the bride and groom and the diverse product portfolio continue to be handled by the specialists.

The concept
In terms of tonality, Kerst's brands Her Happy Day and His Happy Day are lively, approachable and honest. In both wording and visual communication, Kerst dances on two weddings and combines the joy of shared moments with a professional appearance.
Livening up terazzo elements in fresh colors and fine, individual line graphics go hand in hand with the high-quality, classic word mark, perfectly reflecting the combination of tradition and zeitgeist.

The solution
Tradition, but make it fashion. Kerst is a company that has always focused on the well-being and needs of its customers. We have re-told the story of the wedding fashion experts. Uniform, modern and self-confident, Kerst now presents itself as a close and experienced companion for an unforgettable wedding day. Digitally and on site.


Kerst – Rebranding and new online presence
Published:

Kerst – Rebranding and new online presence

Published: