3 Zeilen Wein - Branding, labels and social media for Franconian wine with passion.
The challenge
The main ingredients for good wine are passion and love of nature - that was clear from the start at 3 Zeilen. Less clear were the identity and positioning of the brand and how to make it more professional without pretending and without losing the so special passion. Together, we were able to capture Alex and Chris' unconventional approach, but also their warmth, in a design that represents who they are and how they act: Consistently different. Honestly good.
The concept
Down-to-earth and yet strong character. 3 Zeilen Wein is clear, honest and open. The deliberate play with the contrast of clear ideas and the break with the tried and tested is found not only in the wording, but also in the visual communication. The word mark, set in three lines, symbolizes the brand name. Reduced and modern, the signet, a combination of the number "3" and the small "z" in cursive, simultaneously ensures recognition value.
The solution
An authentic and reduced appearance that focuses on the most important thing: Honest and well-crafted wines. Together we were able to create a brand that clearly positions itself with bold approaches and respectful treatment of nature and resources. Wine production and marketing away from convention. In (w)harmony with nature and itself.
The main ingredients for good wine are passion and love of nature - that was clear from the start at 3 Zeilen. Less clear were the identity and positioning of the brand and how to make it more professional without pretending and without losing the so special passion. Together, we were able to capture Alex and Chris' unconventional approach, but also their warmth, in a design that represents who they are and how they act: Consistently different. Honestly good.
The concept
Down-to-earth and yet strong character. 3 Zeilen Wein is clear, honest and open. The deliberate play with the contrast of clear ideas and the break with the tried and tested is found not only in the wording, but also in the visual communication. The word mark, set in three lines, symbolizes the brand name. Reduced and modern, the signet, a combination of the number "3" and the small "z" in cursive, simultaneously ensures recognition value.
The solution
An authentic and reduced appearance that focuses on the most important thing: Honest and well-crafted wines. Together we were able to create a brand that clearly positions itself with bold approaches and respectful treatment of nature and resources. Wine production and marketing away from convention. In (w)harmony with nature and itself.
