We created a special campaign for the launch of three new Adidas x Real Madrid official jerseys. The result? An epic story about confidence, resilience and fair play coming alive in full anime style.
Starting from the synopsis provided by MNSTR agency we went on to develop the full script and build a story brimming with adventure, magic, action and football. We worked with director 2veinte, a new addition to BOL’s roster, to create a dynamic short film in anime style with a challenging length and a quick turnaround. Our focus was on the Parisian suburbs, aiming to inspire team fans to play hard, support fair play and dream big – someday, they might even be the ones playing next to their idols on the Santiago Bernabeu!
The narrative was based on a mystery solving structure: our three main characters go through a magical journey into a parallel universe, trying to solve the mystery of their football rivals’ disappearance. The key elements connecting the two worlds? The three Real Madrid jerseys, each of them representing the past, the present and the future.
Character Development
Our three main characters would evolve inside our story with only dialogues and a strong narrative to rely upon, as there was no additional voice over to guide us through the film. Alongside Sarah – our main character on a journey to overcome self doubt, there’s Moussa, the football buff who knows everything about their favourite team and Ruben, the youngest one, eager to get the chance to play and prove his worth.
Karim Benzema is also an important presence in the film, but without overshadowing the 3 main characters. The idea was for him to play a key role, but in a subtle way: as Sarah’s hero, it’s his presence that eventually gives her the strength to overcome her fears and give her best on the field. Plus, his success story shares similar origins with our main characters, adding an extra level of connection and boost to his inspirational role.
We also had brand cameos sprinkled all across the short film, in a fun dialogue bridging the parallel universe match with the real life in Paris, as they are all well known to the French fans.
We also had brand cameos sprinkled all across the short film, in a fun dialogue bridging the parallel universe match with the real life in Paris, as they are all well known to the French fans.
Process
Styleframes
Style wise we followed the agency’s direction, designing an exciting mix of anime aesthetics and real life elements that would strike a chord with the public. We aimed to recreate a young supporter’s world, paying close attention to dialogues, clothing, their surroundings and their quirks in order to design characters and situations that could appeal to the team’s fans, while also supporting the brand’s needs.
This visual approach also allowed us to introduce and clearly represent real people in the story, like the football players and the brand influencers marking various moments in the film. It also goes to define the entire world we built in the film, from the Parisian suburbs to the magical Santiago Bernabeu Stadium.
The anime style also fit the football action scenes to a T, allowing us to really enhance and exaggerate them, using the extreme dynamism typical of the Japanese style. We used mainly cel animation to match these aesthetics and animate the very complex actions across the film, focusing on quick transitions and epic movements to create an immersive universe.
Agency: MNSTR
Client: Adidas & Real Madrid
Production: BOL Production House
Direction: 2veinte
BOL Production House
Executive Producers: Ibran Trassierra & Pierre Gobin
Head of Production: Victoria Ventura
Producer: Ariadna Pons
Creative Direction: Ibran Trassierra
Pitch Direction: Ester Dus
Pitch Direction: Ester Dus
Script Development & Dialogues: Emilia Barbu
French Dialogues: Mikaël Le Jalu
Additional Illustration: Karla Cuba, Marc Stuart
Additional 2D & Motion Animation: Giorgio Gore
Additional Compositing: Giorgio Gore
2veinte
Director: Pablo Gostanian.
Second Director: Mariano Fernández Russo
Second Director: Mariano Fernández Russo
Executive Producer: Agustín Valcarenghi, Ana Sieglitz, Juliana Millán
Lead Producer: Carolina Cantero, Florencia Cruz
Line Producer: Ana Laura Aparicio
Production Assistant: Alan Pettersen
Animation Director: Maricel Piazza
Storyboard and Animatic: Mariano Fernández Russo
Storyboard and Animatic clean up: Franco Rampoldi, Maricel Piazza, Emmanuel Zampalo
Art Direction: Martín Vinograd
Concept and Lead Artist: Patricio Delpeche
Background Designer: Bruno Ferrari, Pablo Palomeque & Alejandro Barbesi
Character Designer: Emmanuel Zampalo, Celina Pavón, Evelin Unfer, Patricio Delpeche
Graphic Designer: Adriana Matallana
Color: Constanza Orosa & Emmanuel Zampalo
Art Assistant: Celina Pavón, Serge Rodas & Julio Cesar Velasquez
Layout: Celina Pavón, Maricel Piazza, Evelin Unfer, Six Studio, Emmanuel Zampalo, Marcelo Zamora & Constanza Oroza.
2D and Motion Animators: Maricel Piazza, Six Studio, Emmanuel Zampalo, Pablo Rago, Leo Cirius, Celina Pavón, Jefferson Lima, Franco Pellicciaro, Fernando LaMattina, Lean Vargas, Kiosko, Gastón Herrera, Alejandro Briganti, Manuela Calderone, Agostina Salvemini, Vicente Ziegler, Cintia Czsecswik, Diego Cristófano & Mariano Fernández Russo.
Clean up: Alan Mohamed, Sofia Diaz, Daniela Donato, Mariangel Idiarte, Juliana Gorgati, Mercedes De Santis, Lean Vargas, Celina Pavón, Six Studio, Rafael Pires, Raíssa Cunha, Gabriela Bosco, Emmanuel Zampalo, Julieta Culaciati & Florencia Blanco
3D assets: David Sanabria
Compositing: Mariano Fernández Russo, Yago López & Gabriel Rocha
VO Casting & recording: Chut! on vous écoute
VO Producer: Tali Boumandil
VO Sound Engineer: Pierre Biren
VO Sound Engineer: Pierre Biren
VO Actors:
Sarah: Mathilde Lamusse
Moussa: Aboubacar Bidanessy
Ruben: Hippolyte
Music & Sound Design: Facundo Capece & Felipe Barandalla
Mix & Mastering: Facundo Capece
