Designing Emotions
Sarilla is a plant-based sparkling beverage made from real brewed tea from Rwanda.
Sarilla was created by Sara Stender Delaney, a global activist and social entrepreneur from Asheville, North Carolina, who was looking for healthier but fun nonalcoholic options in the land of a thousand breweries.
Sarilla was created by Sara Stender Delaney, a global activist and social entrepreneur from Asheville, North Carolina, who was looking for healthier but fun nonalcoholic options in the land of a thousand breweries.
The task was clear: take the brand to the next step with a complete rebranding, packaging design, and brand narrative.
We didn't focus on the usual product attributes -such as ingredients, flavors, origin, bubbles, and spark.
We focused on the emotional benefits that the brand offers: resilience, self-acceptance, joy, equality, and empowerment.
Because Sarilla is about emotions and so is Design.
Our goal was to bring out a smile at the very moment you see the can.
Our goal was to bring out a smile at the very moment you see the can.
Spark the idea that the best is yet to come, even if you are having a rough day.
Feel strong with your inner sunshine. Feel optimistic and uplifted.
Feel strong with your inner sunshine. Feel optimistic and uplifted.
Client: Sarilla
Services: Branding, Packaging, Art Direction, Graphic Design, Creative Strategy, Website Development.
Nourish Your Inner Power
We have this unimaginable power within us, a power that can tear down walls without using any force: the power of Resilience.
You only need to bring out yourself.
Every sip of Sarilla® nourishes your inner power with real brewed tea from Rwanda.
100% plant-based, pesticide-free, honest ingredients.
But mostly, it's nutrition for the soul. A warm hug, self-acceptance, and joy.
You only need to bring out yourself.
Every sip of Sarilla® nourishes your inner power with real brewed tea from Rwanda.
100% plant-based, pesticide-free, honest ingredients.
But mostly, it's nutrition for the soul. A warm hug, self-acceptance, and joy.
Branding
It feels like a signature more than a logo.
The human touch is present and fundamental because Sarilla... is Sara.
• The liquid gesture.
• The sense of freedom.
• A hug.
• The ups and downs of life
• The sense of happiness.
• The liquid gesture.
• The sense of freedom.
• A hug.
• The ups and downs of life
• The sense of happiness.
The Rising Sunshine
• The inner sunshine.
• The spark.
• The enlightening
• A different rising sun for every flavor.
• The spark.
• The enlightening
• A different rising sun for every flavor.
Packaging
The task was clear: take the brand to the next step with a complete rebranding, packaging design, and brand narrative.
We didn't focus on the usual product attributes -such as ingredients, flavors, origin, bubbles, and spark.
We focused on the emotional benefits that the brand offers: resilience, self-acceptance, joy, equality, and empowerment.
Because Sarilla is about emotions and so is Design.
Our goal was to bring out a smile at the very moment you see the can.
Our goal was to bring out a smile at the very moment you see the can.
Spark the idea that the best is yet to come, even if you are having a rough day.
Feel strong with your inner sunshine. Feel optimistic and uplifted.
Feel strong with your inner sunshine. Feel optimistic and uplifted.
Lightly carbonated organic and fair trade certified tea, blended with organic hibiscus and a touch of monk fruit in one 12 oz slim can. Made in Asheville, a woman-owned company, trading directly with farmer cooperatives in East Africa.
Apple Black Tea
Lightly carbonated organic and fair trade certified black tea with organic apple juice in one 12 oz slim can. Made in Asheville, a woman-owned company, trading directly with farmer cooperatives in East Africa.
77 mg plant-based organic caffeine. Lightly carbonated organic Fair Trade silver tips and black tea with organic lemon juice and raw organic cane sugar in one 12 oz slim can. Made in Asheville, a woman-owned company, trading directly with farmer cooperatives in East Africa.
Lightly carbonated organic, fair trade white and silver African tea with fresh organic ginger in one 12 oz slim can. Made in Asheville, a woman-owned company, trading directly with farmer cooperatives in East Africa.
Our goal was to bring out a smile at the very moment you see the can.
Spark the idea that the best is yet to come, even if you are having a rough day.
Feel strong with your inner sunshine. Feel optimistic and uplifted.
Feel strong with your inner sunshine. Feel optimistic and uplifted.
Agency: Chance Design
Client: Sarilla
Services: Branding, Packaging, Art Direction, Graphic Design
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