Cream Heroes—Art Direction
We've crafted a broad and playful visual system for Cream Heroes, a cream liqueur with 100% tequila, proudly made in Mexico. Cream Heroes is a product designed for gatherings among friends, celebrating the inner powers we all possess to turn a moment into a better moment.
The art direction also wields superpowers: it effortlessly conveys fun, diversity, mouthwatering appeal, and the Mexican spirit all in a single glance.
CLIENT:
SERVICES:
Art Direction, Graphic Design, Copywriting, Brand Strategy, Motion Graphics
Cream Heroes is a fun alternative for a gathering of friends. It is the before and after.
It is the party that becomes a “fiesta”.
It is the party that becomes a “fiesta”.
Aesthetic Pillars: Develop a young and modern aesthetic associated with entertainment. The illustrations of the heroes are differential assets.
Broad and consistent visual system, with a variety of typologies: product - the consumer - messages - heroes - appetizing.
Broad and consistent visual system, with a variety of typologies: product - the consumer - messages - heroes - appetizing.
Packaging: The illustrations generate impact and novelty in the category. They propose something visibly different and inspire consumption occasions. The packaging generates a STOP.
Heroes: The fun time of the day. Liquid spontaneity. Transform the ordinary into the extraordinary. Be a hero. The brand proposes a TWIST.
AGENCY:
Chance Design
CLIENT:
The Finest Group®
The Finest Group®
SERVICES:
Art Direction, Graphic Design, Copywriting, Brand Strategy, Motion Graphics
COPYRIGHT:
All trademarks, trade names, images, footage, or logos mentioned or used are the property of The Finest Group®