CHANCE ®'s profile

MdR — Fragrances

Packaging
InDesign



MdR—Transformative Power of Timeless Luxury

MdR redefine luxury through transformative products that leave a lasting mark. The fragrances are evocative narratives that awaken forgotten memories.
The brand’s goal is self-discovery and empowerment, embracing your unique identity with confidence and sophistication.

It’s essential to identify or construct meaning, to build relevance in the consumer’s headspace. This relevance is given by intrinsic characteristics and differentiators of the product, or by a disruptive point of view about its environment. A constructive brand.

​​​​​​​The brand evokes a sense of family lineage. An ancient monogram forged in iron.
Traditional and old-fashioned. Clean and pure. Luxurious and elegant.
Refined and unique.


Timeless.








Wait For It

MdR redefines opulence by blending artisanal craftsmanship with its family's rich heritage. The fragrances represent a lineage, with the family's crescent design on each bottle cap.

MdR redefines luxury through transformative products that leave a lasting mark. The fragrances are evocative narratives that awaken forgotten memories.
Each scent is a harmonious symphony of notes, leaving an enchanting trail We embrace "Wait for it" - patiently unveiling our fragrances like a crescendo in a symphony, drawing you into unparalleled luxury.







MDR
Bois Sacré—

A virile approach to luxury. Exploring the duality of noble Orris, Bois Sacré highlights both the soft floral and the intense woodiness of the unique material. A medley of woods comes together to reinforce the smooth depth created by Orris, like a bundle of kindling wood. A spark of Cardamom lights the scent ablaze, casting the fragrance in a glow of amber embers.


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MDR
Crépuscule—

A rose with all its thorns. Unfurling the many layers of rose, Crepuscule is a dusk daydream shaded in a spectrum of scarlet. Sweet Raspberry Jam collides with Litchi JETM to create a tantalizing introduction. Saffron-laced Rose blooms through the heart, blending with a bouquet of Jasmine and Orris. A back of rich and diffusive woods comes together to create a long-lasting trail.

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MDR
Mousse de Cuir—

Earth unexpected. Delving into the darker side of Mother Nature, this fragrance pairs the cocooning embrace of ambrette seed with lush cocoa for an unforgettable introduction. A shot of caffeine from Coffee Pure JETM is injected into a warm leather signature, further deepened by raw, earthy notes of tangled moss and vetiver roots.







MDR
Ylang D'or—

A harmonious balance of edge and elegance. Daring spices of Timur, Sichuan, and Pink Pepper provide a spark of sensuality, juxtaposed with a blooming heart of bold florals like Jasmine Sambac, Tuberose, and Ylang. A foundation of warm woods and sensual musk wraps the fragrance in a golden glow, paying homage to the starry Ylang flower.










Greatness takes time, just as building lineages requires patience. Through meticulous dedication, MdR creates fragrances embodying quality, timeless elegance, and refined sophistication. MdR is not just a brand, but a sanctuary for a unique, personal experience.



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Transformative Power of Timeless Luxury

Greatness takes time, just as building lineages requires patience. Through meticulous dedication, we create fragrances embodying quality, timeless elegance, and refined sophistication. MdR is not just a brand, but a sanctuary for a unique, personal experience.







Wait For It—The Principle

We follow the principle of "Wait for It". Patience unlocks the essence of our fragrances, just as life experiences shape you over time.

Indulge in MdR's elegance, where luxury lies in the unfolding craftsmanship. Embrace patience to discover your true essence. Let MdR accompany you on this olfactory voyage.





BRAND STUDIO:
Chance Design®
SERVICES:
Branding, Art Direction, Brand Consultancy, Shopify®, Website Design, Motion Graphics
CLIENT:
R. Clarke
MANUFACTURING / PACKAGING:
Crafting Beauty®
PRODUCT PHOTO:
Peter Rosa
LIFESTYLE PHOTO:
COPYRIGHT:
All trademarks, trade names, images, footage, or logos mentioned or used are the property of MdR®



MdR — Fragrances
Published:

Owner

MdR — Fragrances

At MdR, we redefine opulence by blending artisanal craftsmanship with our family's rich heritage. Our fragrances represent our lineage, with our Read More

Published: